About

I'm a passionate Marketing Specialist and Technology Enthusiast with a unique blend of skills in business analytics, computer information technology, and digital marketing. My journey is driven by a curiosity for how technology can enhance business strategies and create meaningful connections.

Educational Background

  • M.S. in Business Analytics (Expected Graduation: August 2024)
    University of the Cumberlands

  • B.S. in Computer Information Technology and Business Information Systems (May 2021)
    Methodist University

    • Minor: Accounting

    • Leadership Roles:

      • Vice President, Rotaract Club

      • Vice President, Computer Science Club

      • Treasurer, Global Ambassadors

Professional Experience

At EPC Inc., I've had the opportunity to merge my technical expertise with creative marketing strategies:

  • Marketing Specialist (January 2024 – July 2024)

    • Department Management: Oversaw daily operations and strategic planning for the marketing department.

    • Strategic Planning: Developed and implemented comprehensive marketing plans and budgets aligned with company goals.

    • Campaign Innovation: Created innovative marketing campaigns to enhance brand awareness and customer engagement.

    • Digital Optimization: Managed and optimized company websites, ensuring they are user-friendly and up-to-date.

    • Content Creation: Produced high-quality videos, graphics, and official documents to support marketing initiatives.

    Key Achievements:

    • 400% Increase in Traffic: Amplified website and social media traffic through targeted marketing strategies and SEO improvements.

    • Sales Boost: Executed campaigns that significantly increased sales and promoted ITAD events.

    • Team Restructuring: Improved efficiency and collaboration by restructuring the marketing department.

    • Team Development: Trained and developed a new marketing team, fostering a high-performing work environment.

  • IT Research, Tech Writer, and Marketing (December 2021 – January 2024)

    • Technical Coordination: Led a team of IT Research Technicians in troubleshooting hardware and software issues.

    • Software Management: Debugged, patched software, and managed mass software deployments.

    • Digital Marketing Leadership: Initiated and managed ad campaigns, leading the digital marketing team.

    Key Accomplishments:

    • Social Media Growth: Acquired over 75 new client followers each month and increased social media traffic by 68%.

    • Process Documentation: Documented over 50 knowledge-based procedures to enhance organizational efficiency.

Skills & Expertise

  • Digital Marketing & Strategy: Expertise in social media marketing, ad campaigns, and digital marketing strategies across platforms like Google Ads, Facebook Ads, SEO, and email marketing.

  • Content Creation: Proficient in Adobe Suite (Photoshop, Illustrator, Premiere Pro), Canva, and video production to create compelling content for marketing initiatives.

  • Analytics & Reporting: Advanced skills in Google Analytics, Meta Business Suite, Tableau, and R for tracking, analyzing, and reporting on KPIs to optimize marketing performance.

  • CRM & Marketing Automation: Experienced with CRM tools, including Salesforce and HubSpot, implementing automation strategies for targeted lead generation and nurturing.

  • Web Technologies: Proficient in HTML, CSS, WordPress, and Google Tag Manager, with experience optimizing websites for performance, SEO, and user experience.

  • Programming & Machine Learning: Knowledge of programming languages such as Python, C++, Java, and Visual Basic, with experience in data science and machine learning applications.

  • Project Management: Experienced with tools like Monday.com to manage marketing campaigns, workflows, deadlines, and team collaboration.

  • Market & Data Analysis: Strong background in statistical analysis, market research, and business strategy to derive actionable insights and inform decision-making.

  • Team Leadership & Development: Demonstrated ability to lead teams, train new members, and foster collaboration to meet marketing and business objectives.

  • SEO & SEM: Skilled in SEO strategies, keyword research, and paid media campaigns to improve search rankings and drive traffic.